The overall purpose of this project was to quantify the use of social networking and/or digital media among at-risk groups and to explore how effective these might be in conveying fire safety messages.

 

Specific objectives included:

 

(a)  Quantifying at-risk population(s) access to digital media and social networking

       - Access to the Internet

       -  Use of mobile phones

 

(b) Quantifying levels of engagement with digital media and social networking

     - Use of various digital media Internet sites such as stuff.co.nz; trademe.co.nz; seek.co.nz;  fencepost.com; hortnet.co.nz; naumaiplace.com; seniornet.co.nz; community.net.nz, etc

    

-  Use of various social networking sites such as Facebook; MySpace; Bebo; Oldfriends; Flicker;  Twitter; YouTube.

 

(c) Explore the effectiveness of digital media and social networking in conveying fire safety messages to at-risk populations as part of social marketing research