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Recruitment and retention of women volunteers within the Fire Service 

The primary objectives of this study were to:

  • Develop a profile of female volunteers in the New Zealand Fire Service, and
  • Provide direction for strategies which will aid in the recruitment and retention of women in the fire service.

The study consisted of both qualitative and quantitative research, distinguished as follows:

Qualitative research is about understanding. It identifies the range of issues involved, allows an assessment of the intensity with which views and attitudes are held, and gives a feeling for the language used.

Quantitative research is about measurement and is necessary to establish, with some certainty, the extent to which views and attitudes expressed in qualitative research are held throughout the wider population.

The study explores volunteer behaviour in the context of the reported experiences of volunteers and the challenges faced by women who join as volunteers. The report profiles the women volunteers exploring their motivations for joining, their expectations of the job and the quality of relationship with the New Zealand Fire Service Commission. Issues of recruitment and retention are also addressed. A number of recommendations are made to deal with the problems identified.

As there was no database of volunteers, the United Fire Brigades Association, the New Zealand Fire Service and the National Rural Fire Authority supported UMR Research in contacting volunteers through volunteer brigades to participate in the research.

Key Information

Report Number: 36 
Title: Recruitment and retention of women volunteers within the Fire Service 
Published: 18/03/2003 
Author: Alice Kan 
Summary:
The primary objectives of this study were to: develop a profile of female volunteers in the New Zealand Fire Service; and provide direction for strategies which will aid in the recruitment and retention of women in the fire service.
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