This project aimed to quantify the link between improved fire outcomes and demographic changes, with a specific focus on urbanisation. Sources of demographic data that may be linked to fire outcome improvements were identified and quantified. The investigation into the relationships between a range of demographic variables and fire outcomes in different areas of New Zealand, found no single demographic factor reduced the average rate of fires and structural fires, but rather a group of factors influence fire outcomes. Additionally four case studies were also examined. These case studies illustrated how fire outcomes have changed in response to demographic factors in a major urban, secondary urban and rural setting. They provide examples of how the needs of communities change as their demographic profiles change.